We’ve recently completed an interesting concept testing for a client in the travel industry. The entire test was made up of printed wireframes which we’ve designed and cut into small components.

During the test, participants were asked to go through a series of tasks to help us understand their mental models when thinking about a travel destination and to piece up pages based on their travel needs.

Overall, we had fun and learned a lot from the experience of introducing analog components into our (otherwise, digital prototype) testing process.