Concept testing through paper prototypes

We recently completed an interesting concept testing for a client in the travel industry. The entire test was made up of printed wireframes which we designed and cut into small components where we ask users to piece up the page based on their needs.

The test setup with a make-shift microphone holder + IPEVO document camera hacked together with GoPro mounts.

Participants were asked to go through a series of tasks that helped us understand their mental models when thinking about a travel destination.

Top view of what was captured.

Overall fun learning experience introducing some analog components into the testing process over the usual digital prototypes.