Concept testing using paper prototypes

We’ve recently completed an interesting concept testing for a client in the travel industry. The entire test was made up of printed wireframes which we’ve designed and cut into small components. 

The test setup with a make-shift microphone holder + IPEVO document camera hacked together with GoPro mounts.

During the test, participants were asked to go through a series of tasks to help us understand their mental models when thinking about a travel destination and to piece up pages based on their travel needs. 

Top view of what was captured during the card sorting exercise.

Overall, we had fun and learned a lot from the experience of introducing analog components into our (otherwise, digital prototype) testing process.