This post documents a collection of dark UX patterns that various products and services have implemented. Design is a powerful skill that could either improve the world we lived in or make us miserable. Dark UX patterns are designs that focuses on commercial benefits over the users, using persuasive or unethical methods to make us do the things we don’t want.
I subscribed to UXPin recently just to test out the features and see if it could be of any good to projects. Turns out I don’t really need it and was looking high and low for the cancellation option until I spot it hidden as a fine print, in super light grey text that no one can see. I wonder how ethical is this by making it difficult for people to cancel their subscription. Well, I cancelled anyway.
oBike – Cancellation Refund
Saw this on Linkedin some time back. Once again, hidden refund text that’s no one can see. Compared to UXPin, oBike made it worst by adding a huge call-to-action (CTA) button to “Be an oBike VIP”.
If you manage to spot the first “Continue to refund” link, how about the second “Confirm” button that’s again styled in the light grey text.
Seriously, if people want to leave, they want to leave, no matter how hard you try to stop them, they’ll leave. Leveraging on behaviour psychology to cheat the user in pressing the wrong button, shame on you.