May 2017 – Present

Independent UX Consultant

In May 2017, I've moved back into being an independent consultant, helping clients like you to deliver better experiences for your customers.

Aug 2011 – May 2017

Co-founder / UX Director, Pixel Onion Pte Ltd

In 2011, I co-founded Pixel Onion, a digital agency focused on designing and building delightful experiences on Drupal. As the UX Director in Pixel Onion, I lead the UX Design team where we deliver delightful web experiences across a wide range of sectors including education, hospitality and not-for-profit organisations using Drupal. Some of the notable clients include Singapore Institute of Technology, Singapore Management University, COMO Hotels and Resorts and World Vision Singapore.

Aug 2008 – Aug 2011

Partner, ARIGIN Pte Ltd

Together with 3 classmates, we co-founded a creative branding agency where we design and conceptualize brand communications for SMEs. My role focuses on designing and developing websites and client servicing.

Jun 2007 – Jun 2008

Senior Designer, MadAboutDesign Pte Ltd

  • Led the design activities for the digital projects in the agency.
  • Won the pitch for the revamp of Hardwarezone.com and designed the overall user experience revamp for the highly visited technology portal
Oct 2006 – May 2007

Web Designer, DV9 International Pte Ltd

  • First job after National Service
  • Focused on designing web concepts for various SME clients such as Noel Gifts, TravelPak, United Square etc.

Community Work

Nov 2011 – Present

I organise regular meet-ups for the Interaction Design Association (IxDA) Singapore chapter which aims to foster the knowledge exchange and networking among UX practitioners in Singapore.

Jun 2014 – Oct 2016

Co-organiser for Agile Singapore Conference 2014 & 2016

In 2014 and 2016, I was also part of the organising committee for the Agile Singapore Conference which drew a huge attendance of over 400 agile practitioners, software engineers, project managers and senior management from across the Asia Pacific region.

Other community involvement

Speaking engagements

Nov 2016 - Ngee Ann Polytechnic

UX for IT Students

Did a presentation with about 80 School of IT diploma students on the importance of UX and how they can embrace an user-centered mindset in their work and career in future.

Oct 2015 - NUS ISS

UX Design in an Agency

Did a guest sharing on the final day of a 3 days UX design course with a class of over 25 adult learners on Pixel Onion's UX design processes and approach to delivering delightful web experiences.

May 2014 - Srijan Webinar Wednesday

UX Improvements in Drupal 8

Did a webinar presentation to the Srijan web community, a Drupal specialist based in India on the UX improvements in Drupal 8.

Apr 2014 - Creative Crew Meetup

Elements of a good Web Experience

Did a presentation to the community on what makes a good web experience at Toa Payoh Public Library.


2012 – Present

Certified Scrum Master, Scrum Alliance

  • Completed the Certified Scrum Master course by Odd-e Pte Ltd
Jan 2001 – May 2004

Diploma in Digital Media Design (Interactive Media), Nanyang Polytechnic

  • Awarded Bronze and Silver in 4As Creative Student Awards
  • Revamped the Nanyang Polytechnic's public website

Get in touch

Open for various opportunities, partnership, mentoring / coaching and speaking engagements.

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